THE INDIE LAUNCHPAD

A little launch help.

You made something. Let’s help people find it. Friendly, practical launch guides.

These guides are edited in English and Korean. English originals are shown for other interface languages. Check each channel’s current conditions at the source.

14 starting points · Free means no advertising spend for this approach; store enrollment and other fees may still apply.

01 / web · mac · windows · linux · ios · android

Free

Let people try your app on Show HN

Share a working product and discuss what you built with a technical audience.

Take the first steps
  1. Offer a working product people can try.
  2. Use a Show HN title and explain the problem and your work.
  3. Answer technical questions and record useful feedback.

Before you begin

  • Your own work
  • Something people can try
  • No vote requests

A landing page or waiting list alone is not a suitable Show HN. Recheck the original guidance before posting.

Original source

Hacker News · Show HN Guidelines
Source checked · 2026-09-26

02 / all

Free

Prepare a Product Hunt launch

Start with your product URL, then prepare visuals, maker details and your first comment.

Take the first steps
  1. Complete onboarding with an individual maker profile.
  2. Prepare the URL, tagline, pricing, images and first comment.
  3. Share the launch organically and answer real questions.

Before you begin

  • An individual account
  • A product people can understand or try
  • No incentivized or coordinated votes

Featuring is not guaranteed. Avoid mass messaging, vote requests and rewards for votes.

Community Guidelines

Sharing your launch

Original source

Product Hunt · How to post a product
Source checked · 2026-09-26

03 / all

Paid

Reach a specific need with Google Search ads

Align one user problem, a focused ad and the page people land on.

Take the first steps
  1. Choose a conversion goal and a measurement method.
  2. Set language, region, keywords and an initial budget.
  3. Review meaningful outcomes before changing keywords or spend.

Before you begin

  • A Google Ads account
  • A working landing page
  • A budget and measurement setup you have reviewed

These steps are an editorial starting point. We do not buy ads automatically or promise results.

Original source

Google Ads · Campaign types
Source checked · 2026-09-26

04 / ios · android

Paid

Prepare assets for Google App campaigns

Use your store listing and real app visuals to prepare an app-focused campaign.

Take the first steps
  1. Choose your store app and an install or in-app goal.
  2. Prepare supported text, image and video assets.
  3. Confirm conversion tracking and budget before publishing.

Before you begin

  • An app in a supported store
  • Rights to your creative assets
  • Measurement appropriate for your goal

Confirm supported goals, assets and regions in your advertising account.

Original source

Google Ads · App campaign assets
Source checked · 2026-09-26

05 / all

Paid

Promote a product demo on YouTube

Start with a useful demonstration of the product in action.

Take the first steps
  1. Publish a demo showing the product and intended audience.
  2. Review goals, audience, budget and duration in YouTube Studio.
  3. Track video views separately from app visits and installs.

Before you begin

  • A YouTube channel
  • An eligible linked Google Ads account
  • An ad-policy-compliant video

Subscribers and watch time from promotions do not count toward YPP eligibility. Manage Promote campaigns in Studio.

Original source

YouTube Help · Promote
Source checked · 2026-09-26

06 / all

Paid

Boost an Instagram product post

Start with a clear product post and a budget you can evaluate.

Take the first steps
  1. Choose a clear product post from a professional account.
  2. Review the goal, audience, budget and duration.
  3. Check the final charge and measure actions on your landing page.

Before you begin

  • A professional account
  • An eligible post
  • A reviewed budget and payment method

An additional service fee may apply to in-app payment on iOS; compare the web checkout.

Original source

Instagram Help · Boost an Instagram post
Source checked · 2026-09-26

07 / all

Free

Make your app page useful in search

Explain the problem your app solves, not only its name.

Take the first steps
  1. Explain features, supported devices, pricing and real screenshots.
  2. Write clear page titles and descriptive links.
  3. Use Search Console to understand indexing and search traffic.

Before you begin

  • A website you manage
  • An accurate product description

Indexing and ranking are not guaranteed. Prioritize useful pages over large volumes of similar generated content.

Original source

Google Search Central · SEO Starter Guide
Source checked · 2026-09-26

08 / ios · mac · ipad

Free

Use official App Store marketing resources

Use clear store links and approved assets to simplify the path to your app.

Take the first steps
  1. Confirm your current store URL and supported devices.
  2. Review the usage guidance for official badges and assets.
  3. Connect real product screenshots to the official download page.

Before you begin

  • A public App Store listing
  • Compliance with Apple marketing asset guidance

Using an official badge does not imply Apple endorsement or a chart position.

Marketing guidelines

Original source

Apple Developer · App Store resources
Source checked · 2026-09-26

09 / steam

Free

Build and understand Steam wishlists

Distinguish pre-launch interest from post-launch outcomes.

Take the first steps
  1. Prepare a store page with representative gameplay.
  2. Give interested players a clear link to the store page.
  3. Compare reports and supported UTM attribution in Steamworks.

Before you begin

  • Steamworks access
  • A store page ready for public visitors

Wishlists do not guarantee sales. UTM reports have attribution and aggregation limits.

UTM Analytics

Original source

Steamworks · Wishlists
Source checked · 2026-09-26

10 / web

Free

Improve a Chrome extension listing

Explain real features and permissions, then review the store discovery guidance.

Take the first steps
  1. Describe the main purpose accurately in the title and description.
  2. Provide icons and screenshots that show real use.
  3. Review official discovery guidance and quality requirements.

Before you begin

  • A Chrome Web Store developer account
  • An extension meeting publishing policies

Search placement and featuring are not guaranteed. Avoid keyword stuffing.

Original source

Chrome for Developers · Discovery
Source checked · 2026-09-26

11 / all

Free

Share a first-hand technical story on DEV

Write about a technical problem you solved and what others can learn.

Take the first steps
  1. Describe a first-hand problem, implementation and limitations.
  2. Check examples and write something useful to other developers.
  3. Review AI disclosure and publishing guidance before posting yourself.

Before you begin

  • First-hand technical experience
  • Compliance with AI-assistance guidelines

The linked policy restricts business promotion in AI-assisted articles and AI comments. Do not use DEV for automated promotional posts.

Original source

DEV · AI-assisted article guidelines
Source checked · 2026-09-26

12 / all

Free

Suggest an eligible app on AlternativeTo

Explain the product, its supported platforms and how it compares with relevant alternatives.

Take the first steps
  1. Read the current eligibility and language requirements.
  2. Submit platforms, license, description and tags from a verified account.
  3. Wait for review and suggest only relevant alternatives.

Before you begin

  • A verified email
  • An eligible public product
  • No rewarded votes or fake accounts

Review can take time. Optional priority review does not buy approval, ranking or likes. Do not advertise through user profiles.

Original source

AlternativeTo · FAQ
Source checked · 2026-09-26

13 / mac

Free

Check r/macapps rules before sharing

A potential place to meet Mac users; verify current posting conditions first.

Check current rules

Take the first steps
  1. Read current Rules and pinned moderator announcements.
  2. Check disclosure, format, account and frequency requirements.
  3. Write a relevant post yourself only when eligible.

Before you begin

  • A fresh review of community rules
  • Disclosure of your connection to the app

The complete current Rules could not be reliably retrieved. Moderator announcements alone are not permission to promote.

Original source

r/macapps · Current rules
Last attempted · full rules need rechecking · 2026-09-26

14 / ios · ipad

Free

Check eligibility for r/iosapps

A potential iPhone app feedback channel, subject to current account and posting rules.

Check current rules

Take the first steps
  1. Read the Rules and latest pinned announcements.
  2. Check disclosure, flair, account eligibility and repeat-post limits.
  3. Write a useful explanation and a specific feedback question.

Before you begin

  • A fresh review of community rules
  • No repetitive or mass promotion

The complete current rules need a fresh check. Tell Us Your App does not post or send messages automatically.

Original source

r/iosapps · Current rules
Last attempted · full rules need rechecking · 2026-09-26

Tell Us Your App does not post or message people on external services. The steps are editorial suggestions, with no guarantee of approval or results.

Launch Desk · Free